97% of people search for local businesses before making a decision. When a potential customer finds your listing on Google they’ll click you over the competition because you have a button called “See inside” which allows the user to take your virtual tour. These are highly visible in any search. This call to action makes visitors of your listing stay longer and in turn, increasing your traffic statistics. Previously someone would land on your page and then leaves with a slim chance that they will return. Now, they have something to keep them interested.

Mobile devices have quickly become our go-to for a whole range of digital services that we rely on every day. Over 80% of consumers are starting their searches for information and services on Google, 90% of them from a mobile device. With these numbers rapidly increasing, you can rest assured your virtual tour will be available where consumers are looking for you most.

44% of business searches are driven by a mapping application, like Google Maps. Which means that every local business in the world should be concerned about their positioning and their attraction on these platforms. A good way to drive clicks on your listing would be to add a virtual tour. Since 2017, local searches provide a direct access to the interior of the store. This step allows your visitors to jump right into the store straight from their phone. Once they are in, you’ll see the clickthrough rate jump to the roof. Virtual tours receive two to three times the number of views a picture gets. We can take a picture of your business alongside the virtual tour and compare the data!

Your virtual tour will appear organically at all times, year-round on all relevant Google platforms, including Google Search, Google Maps, Google Earth, Google Street View and Google+. Additionally, your virtual tour can be integrated directly onto your website and social media outlets such as Facebook, making it nearly impossible for users to miss it!